2018 Algorithm Changes, and How to Manage Them!

Here at Trove, we’ve been getting a ton of questions concerning the new Facebook and Instagram algorithms after Mark Zuckerberg’s most recent announcement.. “recently we've gotten feedback from our community that public content -- posts from businesses, brands, and media -- is crowding out the personal moments that lead us to connect more with each other…” You can read it in its entirety here.

Have we noticed these changes? Yes.

Will they hurt business profiles? No.

As business owners, it is vital for us to be innovative as changes like these inevitably present themselves! The key to mastering your Social Media profiles, on EVERY platform, today and moving forward is………….

QUALITY CONTENT.

Facebook, Instagram, and Youtube are all changing things so that engagement trumps all. Not posting 10x a day or having the right hashtags.

In the age of fake followers, they are aiming towards an ORGANIC social experience and cracking down! (Check out this article on a company being invested for selling fake followers and the celebrity accounts linked)

What you should do next.

#1. Remain consistent, post at the LEAST 1x per day.

#2. Check your analytics, Facebook and IG offer awesome analytics for business profiles. Monitor your account weekly to stay on top of what's working, and what isn't.

#3. Be innovative. Let’s continue to be trailblazers and offer value and uniqueness in ways our competitors can not!

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